MU Health Care is active on several social media networks, and we invite you to follow us and engage. Individuals who run the accounts may not express personal opinions or use University branding without authorization or accountability. Employees who manage branded accounts on behalf of Xerox can find guidelines for those channels on The Hub. There are also social media guidelines for UW employees, developed and overseen by the Office of the Chief Information Security Officer. Social media is a valuable resource to learn, be entertained, conduct research, promote news and events and also to contribute to topical conversations. While often used interchangeably, a social media policy and social media guidelines are not quite the same thing. Social Media Policy Governance Council is made as to whether this policy applies. We encourage you to use Mizzou-branded social media accounts to share information about your work at Mizzou. The Director of Digital Communications may designate other staff to assist with specific social media communications as deemed necessary for the main brand. Laws such as FERPA, and HIPAA must be followed along with all applicable NCAA regulations. Intel supports transparency, accuracy, honesty, and authenticity. With so many social-media tools at our fingertips, interacting with alumni, current students, prospective students and the general public is easier than ever before. Creating social media for your institution, department or organization? Twitter. These guidelines should be consistently applied to all users and expected of all social media operators. Social media is more than just Facebook, Twitter, Instagram, YouTube and … MU Women's and Children's Hospital. To establish acceptable use of Mizzou’s official social media sites by the authorized employees. This social media policy presents and explains the rules governing social media use at [company name], including those applying to the marketing department and employees in general. Ensure your social media pages are in-brand with Missouri S&T. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. And, more importantly, using social media at work can affect productivity and focus. The guidelines are designed for two purposes: To clarify who is authorized to act in an official social media role on behalf of Mizzou. DMCA and other copyright information. Use it. if they share sensitive information). When conversing with fans, friends and followers, it’s important to remember to maintain and protect their privacy. YouTube Alliteration, puns, idioms and wordplay are welcome in the title. It makes sure that everyone’s on the same page from day one. Here’s a complete guide to all of Mizzou’s official accounts. Getting started with a brand new social media account is probably the hardest part of the entire process. MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. A social media policy is a comprehensive document that describes in detail how the company and its employees use social media. Not all forms of social media may be appropriate for use by County departments. Looking for more specific accounts based on your interests? Brown's social media team in the Office of University Communications offers these guidelines and best practices: 1. Mizzou departments and programs outside of the Joint Office of Strategic Communications and Marketing that wish to include social media sites in a campus-wide directory are required to submit a Social Media Account Form to the JOSCM office for review and approval. They are powerful communications tools that have a significant impact on organizational and professional reputations. Social Media. Be careful not to reveal confidential or proprietary information about Brown students, employees or alumni. Privacy policy, equal opportunity/access/affirmative action/pro-disabled and veteran employer. The recent dust-up over a newly enacted state law requiring school districts to have a social media policy that meet certain minimum state standards is a classic example of unintended consequences. Posted content must reflect Mizzou’s brand tone and stay on target with official key messages that have been established by the department or organization represented by the social media account. When we connect with the public on behalf of the university, we must keep certain standards and goals in mind. With respect to consultants, agents, sales representatives, independent contractors, and contract workers (collectively, “GM Representatives”) this policy applies to them, when they act on behalf of GM. Whatever they post on their personal accounts can be a potential risk for your company (e.g. When social media pages do not use the correct brand terminology, it weakens the brand. Sharing our guidelines. Any content and/or online activity created by an individual or site moderator that violates these ordinances, or contains/leads to the release of a student’s private personal information is strictly prohibited and will be removed. TO BE AN OFFICALLY RECOGNIZED COLLEGE ACCOUNT College offices, departments and programs must have at least two administrators on their account, both being full-time faculty or staff members. Find the color builds for MU gold, black, and secondary colors to make sure your designs meet identity guidelines. © 2021 — Curators of the University of Missouri. He … Include “Mizzou” in the account handle if possible. Ellis Fischel Cancer Center. 3.2 Social media guidelines for official government communication . © 2021 — Curators of the University of Missouri. Social media is constantly evolving, so please check this site regularly to ensure you’re up to date on the latest policies. To clarify who is authorized to act in an official social media role on behalf of Mizzou. If the account represents Mizzou, make sure “Mizzou” is included in the name of the account. A Mizzou branded account includes any and all accounts administered by University employees using the University of Missouri name, logos, and/or nicknames, or accounts that represent a University of Missouri College, School, division, department or program. Brand Colors. Frankly this was much more than a dust-up. Most of your employees are likely to use one or more social platforms. Interaction Guidelines. Be vigilant and aware of HIPAA and FERPA privacy requirements. Top content on Missouri and Social Media as selected by the Association Universe community. This covers not just the social media guidelines, but external communications in general and our transparent approach. Adhere to all applicable University, federal and NCAA privacy and confidentiality policies. MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. Social media is a web/network-based means of creating communities for the purpose of sharing information. It looked more like a tornado cutting a wide swath through the legislation. Some of the highlights of Cisco’s social media policy are below. I. Be confidential. … Social Media Guidelines. This is one of the reasons you need a company social media policy – to address limitations on what employees can post and to potentially place restrictions on social media use inside the workplace. Privacy policy, equal opportunity/access/affirmative action/pro-disabled and veteran employer. Title and Teaser We prefer for every story on Mizzou News to include a short, catchy title of two to four words and a somewhat longer and informative teaser. All new Monzonauts now receive training from our Marketing team when they start, in a session called “(Over)sharing at Monzo”. University of Missouri’s Joint Office of Strategic Communications and Marketing is the only office or department within Mizzou that is permitted to establish or maintain Mizzou’s main branded social media accounts, on behalf of Mizzou. The difference between a social media policy and social media guidelines. Please view our Social Media Guidelines [LINK] before submitting video. Social media is about connecting, conversing, helping others and sharing. Adaptive Computing; Application Services; Cable TV; Computing Sites; Communications & Collaboration Examples of social media include, but are not limited to, blogs, Twitter, Instagram, Vimeo, YouTube, and Facebook. Outlines practical advice and help on how to behave on social media. Use of social media sites: If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats. Color Guidelines. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. Facebook. Computer networking gear behemoth, Cisco, has a detailed social media policy covering different aspects. Intel Social Media Practitioner Guidelines. The Missouri Secretary of State has issued guidelines for social media that clearly indicate that content on social media sites may be considered public record, and that each agency using social media is responsible for keeping these records according to the appropriate retention schedules. If you, or your company is ready to join the digital world, make sure these 5 guidelines for using social media are understood before jumping in headfirst. Social media use many technologies and forms, such as blogs, wikis, photo and video sharing, podcasts, social networking, mashups, and virtual worlds. It provides social media guidelines and also answers various frequently asked questions. The purpose of this social media policy is to (a) outline the social media guidelines and protocols of the company, (b) define the rules that apply to both corporate and personal social media use, and (c) to explain the company's disciplinary action process for policy violations. The protocols that apply when you are acting as an official representative of government and/or government department should be the same whether you are talking to the media, speaking at a conference or using social media. As social media administrators and members of the Missouri S&T community, it is our job to display the name of our university correctly: Missouri S&T or S&T on second reference. The other reason is your own so… At the same time, the University seeks to speak with one voice on official matters and to protect and accurately communicate the University's mission and reputation. It follows that this policy describes how designated staff members must use the company’s social media … As Missouri's most comprehensive public research university, the University of Missouri educates tomorrow's leaders and finds solutions to society's most pressing issues. Instagram. Mizzou Communications Director Christian Basi said the university paid $10,300 for the social media campaign and is runs through Sept. 25. Policy Statement Social Media play a vital role in a University community. Social media is the use of mobile technologies and web-based applications to connect with the online community. All Mizzou-branded accounts shall post guidelines for engagement within social media channels where possible. 1. Logos & Marks. Live Chat Closed Services. The guidelines are designed for two purposes: Posts and content added by the administrators of the official University of Missouri social media accounts are official University of Missouri content. Missouri Orthopaedic Institute. Mizzou social media accounts should clearly identify the program or department represented, including using a properly branded avatar. Ultimate authority with regard to content of Mizzou branded accounts lies with the Chief Marketing Communications Officer, and acceptable content will be determined at the Chief Marketing Communications Officer’s discretion. Scope. All employees of Brown are subject to FERPA, HIPAA, and other laws mandating the nondisclosure of personal informati… Mizzou Communications Director Christian Basi said the university paid $10,300 for the social media campaign and is runs through September 25. For more information, visit MU’s Nondiscrimination Policy or the Office for Civil Rights & Title IX. Learn more about Mizzou's guidelines for social media accounts. Source document contributed to DocumentCloud by Tyler Kingkade (Huffington Post). MU Health Care. Social Media Directory. Social Media Guidelines. Following social media accounts which reflect only one point of view on matters of public policy, politics or ‘controversial subjects’ may create a similar impression. DMCA and other copyright information. All rights reserved. Social media has the ability to greatly promote or badly damage the image of your department/organization and the College as a whole. Nov 19, 2015 - Social Media Guidelines - UM Good reference identity.missouri.edu 3.1 The use of social media must follow all applicable federal and state laws as well as system and university regulations and policies. Concrete information is required for the teaser. All rights reserved. The University of Missouri School of Law has eliminated a restrictive policy that essentially barred students from being mean in social media posts, after a number of media … Mizzou branded accounts represent the University. For more information, visit MU’s Nondiscrimination Policy or the Office for Civil Rights & Title IX. Opinions expressed on social media channels by other users do not necessarily reflect the opinion of the University of Missouri. 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